Nina Chen's Posts
What is a Unique Selling Proposition and How to Create and Sell One
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What Is An USP? How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "Unique Selling Proposition", or USP. An USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious, distinct, and memorable USP.…
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By Nina Chen
By Nina Chen
What Is An USP? How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "Unique Selling Proposition", or USP. An USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious, distinct, and memorable USP.…
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