Ava Mandelbaum's Posts
Evolution of Sales Technology
![Evolution of Sales Technology]()
New Tools, Better Sellers Salespeople constantly adopt new technologies to make sales more strategic and efficient. These technological developments disrupt the sales system and equip sales reps with more tools to best optimize their performance. Currently, modern sales technology continues to change every stage of the sales process and the way reps engage with customers. Yet, this isn’t a new concept. Here's an example: the invention of the telephone in 1876 along with an ancient manuscript, the phone book, created telemarketing, the most revolutionary sales process of the time. However, cold calling is now an outdated concept. Younger generations tend…
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By Ava Mandelbaum
New Tools, Better Sellers Salespeople constantly adopt new technologies to make sales more strategic and efficient. These technological developments disrupt the sales system and equip sales reps with more tools to best optimize their performance. Currently, modern sales technology continues to change every stage of the sales process and the way reps engage with customers. Yet, this isn’t a new concept. Here's an example: the invention of the telephone in 1876 along with an ancient manuscript, the phone book, created telemarketing, the most revolutionary sales process of the time. However, cold calling is now an outdated concept. Younger generations tend…
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