While some may consider cold calling to be an outdated sales technique, it does provide some advantages that modern day sales techniques cannot always fulfill. Cold calling is a more direct form of communication that allows for a faster response time from clients. When you directly call someone on the phone it allows for a more personable atmosphere, and in turn you have a greater likelihood of making a great first impression.

Badger Maps makes the entire cold calling process a lot simpler and assists the field sales rep in increasing their number of calls.

Increase Leads

Finding new leads to cold call is stressful and takes a lot of time – time that could be spent closing deals. Badger makes it easy to find leads with the Places tool. Create a search and in seconds Badger will generate leads anywhere on the map and provide you with immediate access to the lead’s name, location and phone number. Badger will help eliminate the time spent searching for leads, and might even help you find leads you didn’t realize existed. Soon you’ll be saving time and generating new leads with ease.

Enriching Territory Data

Your lead’s phone number and address can be difficult to find while planning your route. Badger provides a clear map of leads in the area so you can contact the leads that will fit most smoothly into your route. Simply tap on the lead and you are thinking of reaching out to, and Badger provides complete contact information.

Organizing Opportunities

Once you’ve called your new lead, you’ll want to schedule a meeting with them. With Badger you can integrate your new meeting easily into your route for the day. Just add your new lead to your route, and Badger will optimize with the most efficient course.