Podcasts

Wayne is the founder of Power Formula LLC and an industry leader in LinkedIn training and marketing. He has shared his expertise with more than 100,000 professionals through private business consulting, dynamic presentations to global audiences, and his book The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search. In this episode, Wayne discusses how salespeople can leverage LinkedIn to their advantage - finding prospects and maintaining relationships.

Kasey Jones is the founder of A Better Jones, a personal branding coaching platform. She also founded Our Galaxy, a community of thought leaders. Kasey co-founded The Other Side of Sales podcast which focuses on ending bro culture in sales. In this episode, Kasey discusses why a personal brand is important, how you can build your brand to appeal to your customers, and ways to build a competitive edge over your competitors.

Mike Schultz is the President of RAIN Group, Director of the RAIN Group Center for Sales Research, and co-author of several Wall Street Journal and Amazon Bestselling sales books. In this episode, Mike discusses how to leverage consultative selling to build trust with buyers and win sales.

Bob Moesta is the co-founder at The Re-Wired Group, a design firm in Detroit, Michigan. Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He’s also an adjunct lecturer at Kellogg School at Northwestern University and lectures on innovation at Harvard and MIT. In this episode, Bob discusses top practices from his book - Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress.