Why Active Listening is a Top Sales Skill - Outside Sales Talk with Roger Martin
Roger Martin is the Co-Founder and CEO of RockBox Fitness and beam® Light Sauna, as well as an accomplished entrepreneur with a 30-year career in sales and marketing. Roger also shares insights on wellness and health through his ThriveMore platform and podcast. Roger's latest book, "An Insider's Guide to Business," is a practical roadmap filled with real-world examples and relatable stories and is available on Amazon now. With a wealth of experience in sales, marketing, and C-level leadership, Roger brings a unique perspective to the table.
In this episode, we explore the nuances of active listening and effective communication.
Here are some of the topics covered in this episode:
- The art of active listening and uncovering true customer needs
- Techniques for enhancing communication through silence, pauses, and tonality
- The role of body language in building rapport with prospects
- Strategies for maintaining focus during sales conversations
- Exploring the concept of "say less and sell more"
- Leveraging active listening to convert prospects and drive successful outcomes
More From the Guest
His Book: An Insider's Guide To Business: Secrets From An Entrepreneur's Playbook
Linkedin: https://www.linkedin.com/in/realrogermartin
Social: @realrogermartin
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