Winning in Sales: Why Emotional Intelligence Matters - Outside Sales Talk with Brian Burns

Brian Burns is a sales expert with over 25 years of sales experience. He is the host of 2 podcasts in the top 15 in Business on iTunes, “B2B Revenue Leadership” and “The Brutal Truth About Sales and Selling.” He is also the author of 4 books on B2B Sales including, The Maverick Selling Method: Simplifying the Complex Sale. Brian currently works with leadership teams to help create and dominate their market segments. In this episode, Brian discusses the importance of using emotional intelligence in sales.

Here are some of the topics covered in this episode:

• Creating an outward mindset to know your customer and yourself
• Using emotional intelligence to build trust
• How to learn emotional intelligence
• Using emotional intelligence to identify prospect needs

About the Guest:

Brian Burns has 25+ years of experience in sales. In his sales career, he specialized in selling enterprise software and now works with leadership teams to help create/dominate their market segments.

Brian’s approach is based on an exhaustive study of hundreds of eight, seven and six-figure deals across several industries and geographies

Brian is also the host of 2 podcasts in the top 15 in Business on iTunes, the “B2B Revenue Leadership” show and “The Brutal Truth about Sales and Selling.” Brian is also the author of 4 books on B2B sales, including The Maverick Selling Method: Simplifying the Complex Sale.

LinkedIn: https://www.linkedin.com/in/brianburns/

Podcast: The Brutal Truth about Sales and Selling

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