Straightforward pricing with no hidden fees

No setup or integration fees. No variable usage fees. Monthly and annual pricing available with no lock in.

90-day money-back guarantee - no questions asked Applies for teams of 2 or more licenses. Applies to Badger Maps, Badger Lead Routing, Badger Insights, and Badger Scoreboard. Does not apply for Badger Align.

Save ~15%
Personal
Start for free
Badger's 14-day free plan for new users to try the full feature set of our Business plan in a self-serve format.
14 Days Free
  • Sales mapping
  • Route optimization up to 120 stops
  • Native mobile apps on Android & iOS
  • Phone & chat support
  • Talk-to-text notes with photos
  • MCP server, including ChatGPT plugin & Claude connector
  • AI-powered customer visit recommendations
  • Follow-up reminders
  • Customized data set-upEvery individual that uses Badger must have a corresponding account/user setup in the CRM.
  • IRS compliant mileage reports
  • Business card scanner
See all features
Business
$58/mo
$69/mo
Per user, billed annually
Per user, billed monthly
The mobile-first field sales platform that helps reps sell more, and gives managers the visibility to scale.
Talk to Sales

Everything in Personal, plus:

  • 2-way, real time CRM integration: single object, unlimited records
  • Lead generation
  • AI features: route planning, email automations, voice-to-crm
  • Team hierarchies with roles & permissions
  • Automated, customizable forms connected to your CRM
  • AI scheduled tasks and agents
  • Automated activity/call reports & analytics
  • Management dashboards
  • Account assignment & reassignment
  • API/Developer key access
See all features
Enterprise
$95/mo
$109/mo
Per user, billed annually
Per user, billed monthly
Field execution platform structured for the complex needs of your organization.
Talk to Sales

Everything in Business, plus:

  • CRM integration: multiple objects, unlimited objects
  • Location & time stamped activity reports
  • SSO with SCIM support
  • Dedicated account manager & support
  • HIPAA compliance & support
  • API/Developer key accessAccess to API/Developer Key is included (max 25k requests per day, per team); If purchased annually, Badger Maps will build badger-to-badger automations.
  • Enhanced lead generation
See all features
Enterprise Plus
Get a quote
Field sales execution plus the territory management tools that will take your team to excellence.
Contact us

Everything in Enterprise, plus:

  • Custom development
  • Territory alignment
  • Territory-based lead routing
  • Scenario planning
  • Heat maps, bubble maps, thematic maps
  • Gamification
See all features

Get a free team pilot, integrated with your CRM

Try Badger with your team and data for free. We'll connect your CRM, set up your data, and train your team-- all at no cost.

Salesforce

Salesforce
HubSpot

HubSpot
Microsoft Dynamics

Microsoft Dynamics
Zoho

Zoho
NetSuite

NetSuite
Pipedrive

Pipedrive
monday.com

monday.com
Insightly

Insightly
SugarCRM

SugarCRM
Veeva

Veeva
Odoo

Odoo
Zapier

Zapier
Excel

Excel
RestAPI

RestAPI
Attio

Attio

Territory Management Add-Ons

Badger has a suite of territory management products that you can buy independently or add on to your existing plan.

Badger Align

Create & align territories that maximize coverage & minimize overlap with the click of the button.

  • Territory creation
  • Territory alignment
  • Weighted & custom metrics
  • Territory optimization
  • CRM integration
  • Scenario planning
  • Legacy & core account exclusions
$20/mo *

Per territory, billed annually

Minimum of 5 territories

*Price per seat declines to $10/mo after 40 seats

Learn More

Badger Lead Routing

Route leads to the right rep instantly & automatically.

  • Territory-based lead assignment
  • Object routing (accounts, contacts, opportunities)
  • Address to territory matching
  • Assignment rules
  • CRM integration
  • Lead notifications
$16/mo *

Per territory, billed annually

$18/mo billed monthly

Minimum of 5 licenses

*Price per seat declines to $10/mo after 40 seats

Learn More

Badger Insights

Get insights into your territories and team's performance to drive better business decisions.

  • Sales cycle dashboard
  • Territory insights
  • CRM Integration
  • Heat maps, bubble maps, thematic maps
  • Charts & graphs
  • Territory comparisons
  • Demographic overlays
  • Dynamic reports
$50/mo

Per user (not per territory), billed annually

$60/mo billed monthly

Learn More

Badger Scoreboard

View a dynamic display of your sales teams activities and results

  • Dynamic leader boards
  • Gamification
  • Charts and graphs
  • Custom metrics
  • CRM integration
$12/mo *

Per user, billed annually

$14/mo billed monthly

Minimum of 5 licenses

*Price per seat declines to $8/mo after 40 seats

Learn More

Pay through the AWS Marketplace

Badger can be paid for through the AWS Marketplace. You can consolidate costs into any ongoing AWS bill and use already committed spend to pay for Badger. Just ask our team to learn more!

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Compare Plan Features

Swipe the table sideways to compare all plans.

Showing
Feature Personal Business Enterprise Enterprise Plus
Sales mapping
Route optimization with up to 120 stops
Native mobile apps on Android & iOS
Account management for non-CRM integrated users Up to 2,000 records/accounts per license Up to 2,000 records/accounts per license Up to 10,000 records/accounts per license Up to 10,000 records/accounts per license
Saveable & recurring routes
Route execution workflow with live traffic
AI-powered customer visit recommendations
Seamless integrations with Google Maps, Waze, and Apple Maps
CarPlay Support
Follow-up reminders
External calendar sync
Unlimited lead searches
Enhanced lead generation View up to 20 new leads at a time on the map View up to 20 new leads at a time on the map View up to 60 leads at a time on the map View up to 60 leads at a time on the map
Convert new leads to records in CRM
Included with 2 or more licenses, with the exception of NetSuite integrations which are only included with the purchase of 5 or more licenses.
2-way, real time integration
Mobile front-end for all the leading CRMs
Customized CRM setup Every individual that uses Badger must have a corresponding account/user setup in the CRM.
Custom fields Up to 30 Unlimited Unlimited
Objects One object, one activity Unlimited objects, unlimited activities Unlimited objects, unlimited activities
Related objects One related object Unlimited Unlimited
UI Customization Limited Highly customizable Highly customizable
FTP or custom API Integrations for teams of 2 or more
Integration with 5k+ apps & platforms
Data for proposals & purchase orders sent back to your CRM Badger syncs with any field in your CRM across any object, including fields related to capabilities like proposal software or order management etc.
Text messages, follow up emails, workflows, marketing actions, etc triggered from your CRM
Customized data setup
Automated, customizable forms connected to your CRM
Customizable forms with conditional fields
Talk-to-text notes with photos
Automated activity/call reports & analytics
Location & time stamped activity reports
IRS compliant mileage reports
Edit account / customer data from the field
Contact management
CSV / Excel contact import Self-service imports are limited to 1,800 records per upload. If you're looking for more than this, call or email us, and we'll help with uploading (if your subscription record limit allows).
Manager view & team hierarchies with roles & permissions
Account assignment & reassignment
Team collaboration
Manager route editing & review
Territory alignment Can be purchased separately or as an add-on to an existing plan.
Territory-based lead routing Can be purchased separately or as an add-on to an existing plan.
Territory scenario planning Can be purchased separately or as an add-on to an existing plan.
Heat maps, bubble maps, and thematic maps Can be purchased separately or as an add-on to an existing plan.
Demographic map layers Can be purchased separately or as an add-on to an existing plan.
Sales cycle dashboards Can be purchased separately or as an add-on to an existing plan.
Gamification Can be purchased separately or as an add-on to an existing plan.
Dynamic manager reports Can be purchased separately or as an add-on to an existing plan.
HTTPS with SSL/TLS encryption.
HIPAA compliance & support
API/Developer key access Access to API/Developer Key is included (max 25k requests per day, per team); If purchased annually, Badger Maps will build badger-to-badger automations.
SSO
Brute-force protection
Password complexity requirements
Backups, retained for up to 12 months
Personalized 1:1 & team training
Dedicated account manager & support
Video training & knowledgebase
Phone & chat support

Badger Maps is the highest ranked app in the B2B Mapping App Category

Badger is the highest ranked sales mapping and routing app, according to an industry wide analysis done by Filter Advisors, a technology consulting firm.

Learn more about the sales mapping landscape
B2b mapping apps for white bg copy 2
Learn more about the sales mapping landscape
Best Estimated ROI Fastest Implementation Momentum Leader Best Support High Performer

FAQs

Badger Maps is built specifically for field sales teams, unlike Google Maps which is designed for general navigation. Badger lets you visualize your customers and prospects on an interactive map, colorize & filter your customers by custom fields, optimize routes with multiple stops, capture notes that automatically sync back to your CRM, and much more. It's a complete sales tool that helps field reps stay organized and sell more, while giving their teams more visibility into the field.
Badger Maps helps field sales teams save time, stay organized, and sell more. By displaying your customers, routes, and data on an interactive map, it eliminates the hassle of spreadsheets and switching between multiple tools. On average, reps save 8 hours a week and increase sales by up to 25%. With Badger, outside salespeople can plan smarter routes, capture data from the field effortlessly, and keep their team aligned. With a real-time, bi-directional integration with the most common CRMs, Badger also keeps all your data accessible and in sync from your phone.
We offer a 14-day free trial for individual users and 14-day team pilots, integrated with your CRM 1—we'll do all the heavy lifting, set up the integration, customize it to your business needs, and provide team trainings at no cost.
When you start a direct Badger Maps trial directly through our website, you aren't required to provide your credit card information for the first 7 days. However, if you start your trial on our iOS app, a credit card is required upfront. We recommend signing up directly on our website, you will still be able to access Badger Maps on your iOS devices when you log in.
If you cancel your subscription during your free trial, your account will remain active until the end of your trial. You won't be billed unless you decide to reactivate.
All subscriptions are billed in advance at the start of your billing cycle. You can choose between a monthly or annual billing plan when you sign up. Your subscription will automatically renew at the end of each billing cycle to ensure uninterrupted service. You can cancel anytime before your next renewal date. If you cancel, your subscription will remain active until the end of your current billing period. You won't be billed again unless you decide to reactivate.
You can increase the number of user subscriptions at any time. If you do this mid-cycle, you will be charged a prorated amount for the rest of that billing period.
If you subscribed directly with us, you can request to cancel your subscription through our mobile app by going to Settings> Request Account Deletion (for more detailed instructions, please visit this link). If you signed up via our web app, please just email support@badgermapping.com or call +1 415-592-5909, and we'll handle it for you. If you subscribed through Apple, you must cancel via Apple.
Our monthly plan is a true month-to-month subscription with no contract or lock-in period That means you can start and cancel at any time with no long-term commitment. It’s a low-risk way to try Badger Maps while enjoying full access to all features.
We make switching simple. You can start with a 14-day free trial for individual users or a pilot for teams of 2 or more. Our pilot programs integrate with most common CRMs, and we handle the setup, customization, and team training at no cost. In some cases, we even let you use Badger Maps for free alongside your current software during the transition period.
Badger's data is secured through Amazon's AWS platform, the gold standard in data security. Our app also employs the highest level of security standards, from HTTPS SSL (TLS 1.2) to password encryption. Fully compliant with HIPAA. For more information, check out this link.
Our support team is here to make sure you and your team get the most out of the app. From quick troubleshooting to personalized onboarding and training, we've got you covered. You can schedule a call here, call us at +1 (415) 592-5909, or email us at support@badgermapping.com. Alternatively, our support resources are always available with step-by-step guides and videos.
Yes, we provide CRM integrations no cost. We set up the integration for free and customize your set-up to meet your needs. We provide a two-way, real time integration with Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, monday.com, Pipedrive, SugarCRM, Odoo, Veeva, and more. We can also connect to custom CRMs and databases through FTP and Rest API integrations. Just ask our team to learn more.

90-day money back guarantee

No set up fees.

Talk to Sales

Watch a demo video

Watch a video to learn more about what Badger can do.

Demo Video

Start a 14-day free trial

Individuals can start routing today.

Free Trial

Try Badger with your team

Get a free team pilot integrated with your CRM.

Free Team Pilot