![How to Master Sales Communication: Ultimate Guide]()
Salespeople focus more on what to say than how to say it. The message we deliver is not what we say, but what the other person perceives we say. Furthermore, experts say 93% of the communication we do is nonverbal. Improving your sales communication skills requires mastering verbal and nonverbal communication. Salespeople use a variety of techniques to persuade customers. But if you go into a sales meeting thinking, “I’m here to sell something,” you’re in the wrong mindset. Instead, you should think “how can I help this person”. Your opportunity to help can exist only if there is a…