In sales, only 34% of sales teams reach their quotas. This means the vast majority make mistakes that not only cost them revenue, but drastically hamper both their team’s morale and productivity. In the fast-paced and cutthroat sales industry, these underperforming sales teams struggle to survive. The power to build a top-performing sales team falls on one person — the sales manager. Sales managers assemble their sales team and set the overall tone and dynamics for their department. A great team isn’t built overnight, however. It takes long-term planning and strategy, as well as time, know-how, and an understanding of what....