Steven Dew's Posts
The Ultimate Guide to Customer Retention: Strategies for B2B Success
![The Ultimate Guide to Customer Retention: Strategies for B2B Success]()
While it’s crucial that all B2B entities understand the importance of customer retention, not every one of them does. I remember seeing a recent office exchange between a newly graduated salesperson and his veteran sales manager. The sales manager, let’s say his name was Michael, had asked the new salesperson, let’s say his name was Ryan, to share if business school had taught him any useful sales tips. Ryan: Is it cheaper to sign a new customer? Or to keep an existing customer? Michael: Uh… it’s equal. Ryan: It is TEN TIMES more expensive to sign a new customer. Michael....
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By Steven Dew
By Steven Dew
While it’s crucial that all B2B entities understand the importance of customer retention, not every one of them does. I remember seeing a recent office exchange between a newly graduated salesperson and his veteran sales manager. The sales manager, let’s say his name was Michael, had asked the new salesperson, let’s say his name was Ryan, to share if business school had taught him any useful sales tips. Ryan: Is it cheaper to sign a new customer? Or to keep an existing customer? Michael: Uh… it’s equal. Ryan: It is TEN TIMES more expensive to sign a new customer. Michael....
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