The phrase “just-in-time” is used quite frequently in sales, but the term is more than just a buzzword. It’s an increasingly popular sales training strategy in B2B sales that’s changing the way sales leaders coach and sales reps sell. Read ahead to learn what ‘just-in-time’ means, why you need it, specific scenarios where it can drive change, and how to implement it in your organization. What is Just-in-Time Sales Training? ‘Just-in-time’ refers to the idea of getting reps what they need, when they need it. This can be anything from content, messaging, value preps, or internal resources such as....