With the flow of data permanently set to deluge, we live in the world of abundant information but scarce attention. Sensory overload makes a constant struggle for sales professionals to stand out to their prospects with so many others battling for their limited attention. The answer, my fellow professionals, is to follow the Platinum Rule. We all know the Golden Rule, “Do unto others as you would like them to do unto you”. The Golden Rule has withstood the test of time and deserves our reverence but in sales, the Platinum Rule is a more practical maxim,“Treat others the....