Admin User's Posts

Mobile CRM
Mobile CRM There is a lot of talk about mobile customer relationship management (CRM) becoming a big trend in 2013.  It is already a dominant trend in some industries such as pharmaceuticals .  However, there is no consensus on what “mobile CRM” means.  Is it simply giving the user all of the CRM functionality on their phone or tablet that they have on their laptop?  That seems like a lot of information to digest on a pretty small screen.  And it’s a lot of functionality to sift through to find the few features that you rarely use when you’re out of....
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Location based services - first for the military, now for business
Location based services - first for the military, now for business From airplanes to astronaut ice cream, there is a long history of the government developing a technology that later becomes adapted to civilian or commercial use. I remember using a location-based services app ten years ago when I was moving through the Iraqi desert in a tank. That’s right, the government was the first adopter of the type of technology that Badger now offers to business customers. The system was called FBCB2 (short for “Force-Twenty-One Battle Command Brigade and Below” – geez the Army comes up with some doozies for acronyms). In fact, that’s me right there using FBCB2: The system was designed....
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Our Vision - To map your data
Our Vision - To map your data A lot of people ask us how we got to where we are as a company – how we came to focus on mapping apps for mobile workers. We initially had the idea of simply putting business data on a map – in many different contexts, such as real estate, retail, and operations. Having business backgrounds ourselves, we saw the utility of being able to see data on a map to infer trends. But as we started to talk to customers, we realized that this idea got especially interesting when people could use and interact with this data in real....
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