Badger Maps's Posts

The Sales funnel enables teams to attract, nurture, and convert leads to generate revenue. It isn’t perfect, however — for a funnel that converts 3% of leads into sales, 97% are still dropping off. In fact, closing more deals and improving the efficiency of the sales funnel is a top priority for sales teams in North America. Improving sales funnel efficiency comes down to increasing conversion metrics across funnel stages, and most importantly, the ROI (Return on Investment) of the sales funnel.  What’s the ROI of a Sales Funnel? ROI of the sales funnel is determined by the difference between....

As the global health pandemic continues to wreak havoc on our country’s health systems, the economy has also taken a turn for the worst. The US economy officially entered a recession in February and a lot of uncertainty looms over return plans. It's clear that many businesses will bear the brunt of the health crisis crash. In fact, 60,000 small businesses have already closed their doors since March.  Despite the continuous stream of discouraging news detailing bankruptcies and permanent closures, businesses can survive by having the right mindset and a strong sales and marketing strategy.  Here’s how you can prevent your business....

If you’ve watched major golf tournaments over the years, you’ve probably seen how quickly everything can go from on track to suddenly off the rails. One bad shot and your favorite golfer is hopelessly stuck in a sand trap, their score for the entire round of golf in jeopardy.  The life of a salesperson isn’t much different when attempting to meet their sales goals.  Think of every round of golf as a sales quarter for an Account Executive.  Quotas that we set at the beginning of a year for each quarter help to ensure that we hit the overall revenue....

You know that not all B2B customers respond to the same sales pitch. Each prospect poses a unique set of challenges because they each have their own buying process and specific needs. For this reason, the sales strategies you apply to larger organizations versus small and medium-sized businesses (SMBs) should be different.  SMB selling has its own set of rules because SMB buyers tend to want more insight, reassurance, and information before they are ready to make a purchase. For SMB sales, buyers want to take the time to learn all they can before making a decision. A mistake with....