Badger Maps's Posts

You know that not all B2B customers respond to the same sales pitch. Each prospect poses a unique set of challenges because they each have their own buying process and specific needs. For this reason, the sales strategies you apply to larger organizations versus small and medium-sized businesses (SMBs) should be different.  SMB selling has its own set of rules because SMB buyers tend to want more insight, reassurance, and information before they are ready to make a purchase. For SMB sales, buyers want to take the time to learn all they can before making a decision. A mistake with....

Prospects are one of the factors that keep a business alive. Salespeople have to turn those prospects into clients that will stick to your product or service for a long time.  This task isn't as easy as it should be, especially if your pipeline gets clogged with prospects who haven't contacted you back in years. Here’s how to manage your sales pipeline, and make room for more prospects that will turn into clients. Keep Your Data up to Date If a lead was good six months ago and then dropped off the surface of the Earth, touch base with them.  ....

Part of the magic of working in sales is that salespeople are the masters of their own destinies. Good sales reps don’t need to be micromanaged. That’s good news for any sales manager with a staff of outside salespeople who currently find themselves unable to leave their homes due to the COVID-19 pandemic. Still, it’s a manager’s job to keep the staff motivated and productive. When the days blur together and half of the sales team struggle to drag themselves out of bed in the morning, sales managers should have their work cut out for them. There are steps managers....

Every industry has its legends — people that have pushed boundaries and elevated their respective field with their talent. In Sales, these thought leaders have not only revolutionized the way that salespeople interact with and engage their customers. They’ve also changed the way the world thinks about sales. The Sales Hall of Fame honors the most distinguished voices in Sales — individuals who continue to inspire us with cutting-edge insights and intellectual influence. Their innovations and business-defining achievements have blazed new trails in one of the most lucrative, dynamic, and constantly-evolving industries in the world.