“How important is leadership in sales?” We all are gripped by this question every now and then. There’s a ton of advice out there saying something like - “It depends on the company.” Well, that’s… not very helpful, is it? But one thing is obvious, when you hear people saying this, you’ll probably start thinking that only huge companies need leaders. But let me dispel this myth for once and all. Leadership doesn’t and shouldn’t be based on the company or brand - it depends on YOU and the team! People tend to overlook the impact an effective leader can....