When it comes down to selling, having empathy is one of the most important skills to have if you want to increase sales and build better relationships with your customers. Developing empathy in sales will give you a better understanding of your customers’ needs, their motivations behind using your products and services, and the way they want to be treated by you and your company. This is a surefire way to improve your business relationships and provide your customers with top-quality service. As a result, you will be able to put yourself in your customers’ shoes and treat their problems....