We’re not so different, you and I...except, like, I’ve never functioned without a smartphone… Millennials are a confusing bunch of people and learning how to sell to millennials can be even more confusing. Understanding their likes and dislikes, what they do and don’t buy, how they make business decisions, or life decisions in general, can be really hard. Like, harder than coming up with some witty comparison about how difficult millennials are to deal with without falling into any cheap overused clichés like “harder than trying to catch smoke with your bare hands”. How do I know this you may....