Lead Generation Targeting the best leads for your business is crucial. Sales reps need to generate leads in order to continue growing revenue for their company. It's easy to follow the right leads by taking into consideration who fits into your target market. If you focus on people who aren't a good fit for your product or service, they will waste valuable resources. How to Find your Target Market The first step you should take in targeting leads for your business is researching your target market. Identifying your target market is a very complex process that varies for every…