The day-to-day goal of a salesperson is to find new leads, improve the relationships with potential prospects, and close deals. Having a well established sales territory is vital to achieve those goals. If you want to get the best sales territory maps, you need to take into consideration what is your target customer group, where are they located, what is their relevance, and how can you approach them more effectively. The drawbacks of not building out sales territory maps correctly are: Not having balanced territories across reps, which can lead to over-servicing or under-servicing the sales territory. Inefficient coverage....