Salespeople do more these days than just sell. They are critical thinkers, problem solvers, and some of the best conversationalists you’ll ever meet. With business changing from products to services, and with more complex selling strategies emerging, the sales profession has changed dramatically over just the past few years. All jobs and professions have unique tricks and tips that can lead to success. Knowledge and mastery of critical skills are what differentiates the best from just average. The difference between the best and just average in sales is all about communication. It’s important to remember that no two customers will....