Closing

We know that B2B selling can be challenging especially with so many competitors with similar products. As competition gets tougher and products start to lose their unique attributes, you will need to come up with new sources of value for your buyers. Identifying the rational and emotional elements that impact a B2B sell is the first step to come up with a value added proposition. In this article you will find out what makes B2B sales different and why you should approach them in a different way than B2C. Additionally we’ll show you the categories where you can level-up your....

The job of a medical device salesperson is not an easy one. The products you sell are complex, you cover large territories and sales cycles can take forever due to elusive decision makers. Your job also requires always being up-to-date with the newest technological advances and maintaining deep knowledge of healthcare legislation. Hospitals are usually your main buyers. They’re also large, complex organizations where buying decisions involve several people in different roles, like physicians, financial analysts, or administrators. Interdepartmental decision-making helps hospitals save time and money in the long run. In the past, your job was to convince just the....

Make every moment count To really crush it in sales, whether to close out the year on a high note or to consistently perform at your highest level every day, you have to make every moment count. The following is from Ernest Hemingway's classic book "For Whom The Bell Tolls:" “Today is only one day in all the days that will ever be. But what will happen in all the other days that ever come can depend on what you do today.” I like to modify that to say “But what will happen in all other moments that ever come....

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