Communication

5 Tips for Improving Your Sales Team's Customer Service Skills
5 Tips for Improving Your Sales Team's Customer Service Skills One thing that every sales team needs to prioritize is customer service. Customer service is the voice and face of the company, especially when it comes to outside sales.  Your salespeople represent the company in the eyes of the clients. As such, inappropriate handling of clients can damage the reputation of a company.  While small businesses are expected to provide excellent customer service, not all of them train their teams well enough to do so.The quality of customer service that an organization offers can break or build a new relationship with potential clients.   The following are tips that can be…
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4 Ways to Bridge the Gap Between Marketing and Sales
4 Ways to Bridge the Gap Between Marketing and Sales In any company, the sales and marketing teams are the most important players when it comes to getting more customers and closing more deals. So, it’s important to ensure both teams can work together to successfully push customers through the sales funnel. However, the sad reality is that many marketing and sales teams fail to maintain a healthy relationship and often have communication problems. And guess what? This doesn’t benefit anyone. So what’s the solution?  Companies need to bridge the gap between their marketing and sales teams. Good communication between these two entities will help create a powerful brand and…
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5 Tips to Become a (More) Successful Salesperson
5 Tips to Become a (More) Successful Salesperson One of the most important aspects of sales is the buyer's confidence in the seller. If a potential client doesn't trust you, how can they trust what you are selling?  A trustworthy salesperson stays top of mind with customers and is the first person prospects go to for a solution. If you’re wondering how to become that type of salesperson, these 5 tips are for you!  1. Listen to Empathize  A vital skill for any salesperson is knowing how to listen to empathize, not listen just to sell.  People are naturally cautious and don’t like to feel that they are…
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Redefining the Sales Pitch: How to Make It Sell Today
Redefining the Sales Pitch: How to Make It Sell Today Sales pitching techniques may not become outdated as fast as fashion trends, but they aren’t all that far behind. To stay at the top of your game, you need to be aware of how consumers are changing. Specifically, what do they want to hear when learning about a new product for the first time? Do they want in-depth information on how your product works, or anecdotes from past customers?  Knowing this, you can adapt your pitch accordingly and make more sales. At the moment, the way to the buyer’s heart lies through telling short, compelling stories about your product that…
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Qualified Quotas: A Driving Force for Sales and Marketing Alignment
Qualified Quotas: A Driving Force for Sales and Marketing Alignment We are living in the age of the customer. The modern buyer has nearly unlimited access to customer reviews and product information. It does not matter if you are in sales or marketing, a customer-centric mindset is essential. To develop an organizational culture that puts the customer at the heart of everything you do both sales and marketing must align with the customers’ needs and pain points. Therefore, sales and marketing must join forces and understand each other better to optimize every step of the buyer’s journey and make it 100% customer-focused. As Jill Rowley, chief evangelist and an expert…
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