Lead Generation

Finding leads can be a hard job for a salesperson, lets say you sell your product to veterinarians. Twenty years ago, the only way to find completely new leads was to get out your phone book and look up “veterinarian” to find all of the vets in your area. You would then have to call them and check their hours over the phone to set up a sales meeting. This process is tedious and it is hard to know exactly what stores are located in your sales territory. However, with the technology available today, there are much better ways to find....

It’s that time of the year again. Holidays and the end of the quarter and year increase the difficulty of selling during the holiday season. But the holidays are a great time to take advantage of upbeat, cheerful, and money-spending spirit of the season by showing customer appreciation and engaging new prospects. Show appreciation As Eric Clapper, our Customer Advocate, would say, “Every day should be Customer Appreciation Day!” Unfortunately, most businesses don’t have the time to show their customers how much they care every day. The holiday season is a perfect time to show you haven’t forgotten your....

Using LinkedIn to boost sales is not a secret. With over 238 million users in over 200 countries and territories, “LinkedIn is the defacto social network for business”, said Joel Marans from TheSocialWhat.com.  Many salespeople use LinkedIn to warm up leads, avoid the dreaded cold call, and collect intelligence that can help them sell better! Harvard Business Review ran a study on 54 top salespeople who sell to IT departments of mid to large size companies; asking them how they use LinkedIn to research accounts, prospect for leads, and generate sales. Here are their results: