As a salesperson, you know a thing or two about talking to people on the phone, effective communication and forming relationships. However, one aspect of sales that even the best salespeople struggle with is the dreaded Cold Calls. Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. Picking up the phone and making these calls can be challenging. This is not only because you’ve had no prior interaction with these people and you don’t know what to expect, but also because cold calls aren’t always received with....