Sales Management
What is a Unique Selling Proposition and How to Create and Sell One
![What is a Unique Selling Proposition and How to Create and Sell One]()
What Is An USP? How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "unique selling proposition", or USP. What is a USP? A USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious,…
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By Nina Chen
By Nina Chen
What Is An USP? How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "unique selling proposition", or USP. What is a USP? A USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious,…
Top 8 Onboarding Tools for Your Sales Team
![Top 8 Onboarding Tools for Your Sales Team]()
Do you remember your first ever field sales role? Driving around frantically trying to find house numbers or business names in a neighborhood you’d never heard of? If your onboarding wasn’t efficient, you most likely kept this sense of disorientation for a few weeks or even months. We already know that the average new sales hire takes 11.2 months to start producing ROI. Starting a sales role is generally hard and confusing for your new reps and inefficient for the organization too. But this doesn't mean you should close the door to new hires and grads. After all, they can…
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By Anna Klaptocz
Do you remember your first ever field sales role? Driving around frantically trying to find house numbers or business names in a neighborhood you’d never heard of? If your onboarding wasn’t efficient, you most likely kept this sense of disorientation for a few weeks or even months. We already know that the average new sales hire takes 11.2 months to start producing ROI. Starting a sales role is generally hard and confusing for your new reps and inefficient for the organization too. But this doesn't mean you should close the door to new hires and grads. After all, they can…
Qualified Quotas: A Driving Force for Sales and Marketing Alignment
![Qualified Quotas: A Driving Force for Sales and Marketing Alignment]()
We are living in the age of the customer. The modern buyer has nearly unlimited access to customer reviews and product information. It does not matter if you are in sales or marketing, a customer-centric mindset is essential. To develop an organizational culture that puts the customer at the heart of everything you do both sales and marketing must align with the customers’ needs and pain points. Therefore, sales and marketing must join forces and understand each other better to optimize every step of the buyer’s journey and make it 100% customer-focused. As Jill Rowley, chief evangelist and an expert…
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By Badger Maps
By Badger Maps
We are living in the age of the customer. The modern buyer has nearly unlimited access to customer reviews and product information. It does not matter if you are in sales or marketing, a customer-centric mindset is essential. To develop an organizational culture that puts the customer at the heart of everything you do both sales and marketing must align with the customers’ needs and pain points. Therefore, sales and marketing must join forces and understand each other better to optimize every step of the buyer’s journey and make it 100% customer-focused. As Jill Rowley, chief evangelist and an expert…
7 Sales Onboarding Best Practices
![7 Sales Onboarding Best Practices]()
As many as 62% of companies consider themselves to be ineffective at onboarding their new sales hires -- is yours one of them? According to research by the Sales Management Association, it takes an average of 10 weeks of training to ramp up new sales hires. And after that, it takes 11.2 months for them to actually become productive and start giving some ROI. Couple that with the fact that the average cost to replace an “average” sales rep is $97,960 and you can see the major disconnect. Plus, companies that have good onboarding procedures improve quota attainment by 6.7%…
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By Badger Maps
By Badger Maps
As many as 62% of companies consider themselves to be ineffective at onboarding their new sales hires -- is yours one of them? According to research by the Sales Management Association, it takes an average of 10 weeks of training to ramp up new sales hires. And after that, it takes 11.2 months for them to actually become productive and start giving some ROI. Couple that with the fact that the average cost to replace an “average” sales rep is $97,960 and you can see the major disconnect. Plus, companies that have good onboarding procedures improve quota attainment by 6.7%…
Top 7 Mistakes Made by Remote Team Managers
![Top 7 Mistakes Made by Remote Team Managers]()
Remote sales teams are becoming increasingly common due to access to larger talent pools, improved productivity, and increased cash flow. Managing a remote sales team is a dynamic task, and successful management of them requires a different approach than in-house employees. Make sure you avoid these 8 crucial mistakes as a remote sales manager so that your whole sales team crushes their quota. 1. Not Checking in Regularly Remote sales teams need just as much attention and motivation as in-house employees. Checking in regularly with your team shows them you’re an empathetic manager and helps keep them on task. However, keep…
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By Antony Garlton
Remote sales teams are becoming increasingly common due to access to larger talent pools, improved productivity, and increased cash flow. Managing a remote sales team is a dynamic task, and successful management of them requires a different approach than in-house employees. Make sure you avoid these 8 crucial mistakes as a remote sales manager so that your whole sales team crushes their quota. 1. Not Checking in Regularly Remote sales teams need just as much attention and motivation as in-house employees. Checking in regularly with your team shows them you’re an empathetic manager and helps keep them on task. However, keep…
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