Sales Process

According to 59% of companies, not applying skills learned during sales training is one of the top barriers to becoming a top performer in sales. Starting out in sales can be challenging, but applying the skills you learn is vital to succeed - and the success is worth it.

Businesses and individual sales reps often wonder how they can sell more for less. This old question has been around ever since… Well, since selling was invented.  Luckily, salespeople are constantly coming up with creative ways to lower selling costs.  In this article, we’ll get an overview of some of the most effective ways to sell more for less. 

There’s no point in denying that the COVID-19 pandemic has had a negative impact on businesses worldwide and the global economy at large. In the U.S. alone, the unemployment rate rose to 8.9% compared to 3.7% in 2019.

What is the value of a lead? Data shows that a lead’s value goes well beyond that first sale.  In fact, a recent survey found that  61% percent of SMB revenue comes from repeat customers. This is why businesses find it hard to calculate the true ROI of their lead generation expenses. While it’s simple to calculate the lead generation cost on a single sale, that really doesn’t give you the whole picture. In order to get a clear understanding of lead generation ROI, you have to compare it to your average customer lifetime value. In this blog, we’ll explore: What....