Double Sales Force Productivity: Prioritize!

How do I prioritize my sales meetings? How do I plan an efficient schedule? How do I avoid wasting valuable selling time when a meeting is canceled?

These are questions which every salesperson deals with on a daily basis. And for every salesperson, not having answers to these questions means more wasted time - and that means lower sales force productivity, and fewer sales.

In order to prioritize effectively and get meetings in your calendar which will ultimately maximize your sales, you need to be able to pick and choose the most appropriate meetings to schedule on any given day. Which meetings are most appropriate will depend on three main categories:

Timing

• Leads whom you haven’t seen for a long time and would appreciate an update or another visit
• Leads who are coming up to the next step in the selling process

Potential Value

• Value of potential sale
• Historical sales

Lead Quality / Level of Interest

• Interest level as gauged in previous meetings
• Quality of lead source

By scheduling meetings based on the above criteria, you can improve your sales effectiveness and get the most out of the hours in your day.

But how do you combine optimizing for the factors above, while ensuring you also achieve the best route planning to see all your leads? And what happens if one of your appointments cancels and you are left with an empty time slot?

This is where a sales mapping app comes into play. An app such as the Badger Map can not only provide you with a map of your sales territory showing all your leads, which are fully integrated with your CRM system to display information on all the above criteria and more, but it can also help you visualize and plan out the optimal route to minimize the time spent traveling between meetings. Furthermore, if time slots open up in your day because of cancellations or missed appointments, you can quickly and easily schedule additional meetings using the Badger Map interface and calendar integration, and its route planning software can re-optimize your meetings to ensure you are hitting as many valuable leads as possible.

The best part about this sales route mapping app is that it is a fully mobile-optimized experience for iPad and iPhone. You can see and update information about your leads and plan routes on-the-fly right in the app itself, keeping you productive and working at your best the entire day.