The truth of the matter is that our attention span is limited. With a myriad of information at the tip of our fingers and constant strive for efficiency, it is unavoidable for businesses to multitask. Some people respond to emails during lunch breaks while others check the news during conference calls. As a matter of fact, Harvard Business Review reported that more than 60% of people doing other work while listening to conference calls. This inefficient multitasking leads to decrease of quality work especially in connecting with potential customers. Our screen monitor and mobile phones might allow us to reach more and more customers but often loses a human connection.
This is why, in the midst of technological convenience, outside field sales representatives are valuable. They are able to meet customers and establish a relationship face to face. But spending hours on the road traveling to see them is also a hassle when you want to engage your prospects as much as possible. That’s why having route mapping software is crucial when connecting to the customers within the least amount of time.
By plotting your customers on one platform, sales representatives reach more prospects in less amount of time.. At the tip of your fingers, you are able to locate all your customers' information, synchronized from any CRM application. The sales mapping tool also most importantly optimizes routes for a busy sales rep.
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