Steven Dew's Posts

Whether you’re an expert outside salesperson or a brand new hire, you probably know that customers are unique.  The variability in needs among the client base forces a salesperson to possess a varied skill set of techniques that cater to the sale at hand.  This list serves as a cheat sheet for some of the most common sales approaches and techniques, as well as some that may be added to your repertoire to make you a super salesperson! Approaches                                             …

Getting new customers is only half the battle. Retaining them is different story - and a much more difficult one at that. But, it's also incredibly important, especially because it costs 5x as much to attract a new customer than to keep an existing one.   After you acquire your customer and lead them to their first purchase, your job now is to retain them to turn them into full partners and brand advocates. For a sales rep, this can be an overwhelming responsibility but it's also challenging and highly rewarding if you manage to do it effectively.  Here are some tips…