7 Best Sales Territory Mapping Software for 2025

Overseeing and managing a sales territory can be quite a lot of work, requiring a careful balance of organization, strategy, and adaptability. With so many customers and reps involved in any given territory, maintaining strong organizational practices becomes paramount.

One tool that can help you massively with this is sales mapping software. 

Sales mapping software allows you to visualize and analyze your customer data on a map, create fair and balanced territories that maximize performance, and optimize your sales routes.

One study from the Harvard Business Review showed that by optimizing your sales territory you can increase your sales by up to 7%. This can be easily done without adding more resources or changing strategies, providing ample opportunities to improve productivity levels across your sales team.

I’ve tested 17 of the best sales mapping software available on the market today, whittling my list down to the top 7. Read on to find out how they fared and get my top recommendations for your sales team!

Sales territory mapping software is a powerful tool that combines sales data with geographic information, enabling you to design, visualize, and optimize your sales territories. This type of software is particularly valuable for field sales teams, as it aids in planning routes, managing territories, and identifying potential leads.

Having the ability to design your sales territory how you see fit allows you to transform long spreadsheets of customer data into an interactive map, enabling you to visualize leads and customers in their exact locations. This will help massively with route planning, while having a visual representation of your customers not only makes data easier to interpret but also uncovers actionable insights, such as identifying high-potential areas or reducing overlaps in coverage. By leveraging these insights, you can make informed decisions to optimize your team's efforts and boost their success.

Before you go out and spend your money on the first territory mapping software you come across, it’s important to inform yourself of just the type of software you need. Some of the options on this list come with a lot of features both sales managers and reps can benefit from such as lead generation and CRM integrations. Whereas others are simple territory management tools and nothing else. 

Staying competitive in today's landscape is more difficult than ever, with every sales team looking to optimize processes and increase productivity. By using sales mapping software, you can gain a strategic advantage over competitors by designing and visualizing your sales territories with precision.  Being able to manage your sales territory according to your preferences will help you identify the best ways to maximize your time and resources. 

A clear and evenly distributed territory is crucial if you want to maximize the productivity of your sales team, allowing you to easily distinguish profitable areas from fruitless ones.

The right mapping software for you will depend on many factors. This includes things like your budget, goals, types of customers you serve ( B2B, B2C, Enterprise, etc), and business size.

Below I’ll cover the best sales territory mapping software, with both free and paid options. There are some free tools available - but honestly these options are quite limited as they don’t come with sophisticated features designed specifically for sales teams. 

Some of these tools offer “freemium” options with free basic sales mapping features. However, if you need a sales mapping app that solves all your problems, you should definitely consider a paid subscription.

If you need free sales mapping software for budget reasons, make sure you take advantage of the free trials that some of these tools offer.

When choosing the right sales mapping software, consider all the features and integrations offered. Also, pay close attention to their “best for” section. This way you’ll surely choose the best software for your specific needs.

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Badger Maps

Main Features: Territory mapping, route planning, route optimization, lead generation, CRM integration

Best for: Field sales teams of all sizes, individual field sales reps working in B2B sales

Pricing: Free 7-day trial, Business - $58/month, Enterprise - $95/month (Free 7-day trial)

Capterra Rating: 4.7

Available on: iOS | Android

Badger Maps is the best sales territory mapping tool as it allows you to design fair and balanced territories that eliminate overlap, minimize drive time, all the while boosting your field sales team's performance.  You can create balanced and equitable territories that are tailored to your business, allowing you to visualize and analyze your customer & performance data on an interactive map.

Not only one of the best sales territory mapping software, Badger Maps route planner capabilities can automatically plan, route, and maximize your time in the field, cutting down driving time by 20%. You can create routes with 100+ stops with turn-by-turn directions powered by Google Maps, Apple Maps, or Waze. The mobile app can also integrate with Carplay. 

The app will pay for itself through the gas savings you make, with sales teams reporting that they sell 22% more and drive 20% less when using Badger Maps. The average team of 10 reps sells $936k more the year they start using the app.

You can discover new leads in your territory with the lead generation feature, while you can also mobilize your CRM software, giving you instant access to important customer information as you work your territory. You can easily sync and leverage data in your CRM, all from your mobile device. 

Badger Maps has a two-way, real-time integration with the most popular sales CRMs such as Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, NetSuite, and many more.

The best sales territory mapping software is Badger Maps. 

Sales teams using Badger Maps save 8 hours a week, drive 20% less, and sell 22% more. 

Sign up for a free trial today or schedule a demo and discover the value for yourself! You can even avail of a dedicated account manager to ensure you get set up tailored to your specific needs.

Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category

Xactly AlignStar

Main Features: Territory alignment, thematic maps, predictive analytics, custom layers

Best for: Sales teams at large enterprises

Pricing: Contact for pricing info

Alignstar is a sales mapping software that you can use to design, automate, and optimize territory management, enabling you to uncover hidden opportunities in your area that you may not have found otherwise.

Features like Optimizer, Territory Expert, and Thematic Mapping can help you distribute your opportunities across your territory, helping you increase efficiency as you look for the smartest ways to work canvass new prospects.

Sales managers can use AlignStar to visualize customers' and prospects' data. With access to enhanced analytics, managers can pinpoint the best-untapped opportunities in their area that can eventually lead to increased sales. The Alignment Report Card feature provides a grading system for current sales territory alignments based on specific metrics, helping you to evaluate and refine your strategies. 

Alignstar’s interface is quite dated, something which can cause problems for sales teams who are used to working with more user-friendly and aesthetically pleasing software.

Maptitude

Main Features: Map creation, spatial analysis, census data integration

Best for: Data analysts 

Pricing: Online Subscription - $420, Desktop Subscription - $695, Desktop no Subscription - $995, Enterprise Subscription - $9995

Capterra Rating: 4.8

Maptitude’s GIS software is designed to build custom maps for sales territories, help reps communicate, and analyze geographic and demographic data information.

With this mapping tool, you can use spreadsheet data to create maps and see how geography affects your business. You can effortlessly switch between different territory layers on the map, allowing you to track different data points individually. You can select and filter map features, delete map layers, add multiple data spreadsheets to their map, and add new thematics and analytics to their existing map.

Maptitude’s main advantage is that it comes with a library of global maps at your disposal. They pride themselves on using the most up-to-date geographic and demographic information, ensuring you can understand the market you are selling to and equipping your sales reps with the data they need. 

Although they do offer basic routing capabilities, features specifically for salespeople are limited. With that being said, Maptitude is a great choice for businesses that prioritize data-driven strategies and need sophisticated GIS tools to analyze geographic trends.

Maptive

Main Features: Marker grouping tool, visualize proximity data 

Best for: Companies in supply chain, and more

Pricing: 45 Day Pass - $250, Pro - $1,250/year, Teams - $2,500/year

Capterra Rating: 4.6

Maptive is a sales mapping software that allows you to build custom maps and understand your geographic data. Maptive offers a seamless integration with Google Maps where you can transform your spreadsheet data into a customized Google Map in minutes. You can create heat maps, boundary maps, and demographic overlays, leveraging Google's up-to-date geographic information, street views, and satellite imagery to optimize your territory planning. 

The automated territory creation and optimization feature uses the power of AI to allow you to generate the most accurate territory maps based on the data you collect. You will be able to assign accounts to your sales reps based on defined metrics and constraints, such as sales numbers, geographical boundaries, market size, and potential.

Compared to other sales mapping tools, Maptive is quite expensive and may not provide enough value for smaller field sales teams.

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GeoMetrx

Main Features: Thematic maps, custom reports, map customization

Best for: Franchise organizations, retailers, commercial brokers, restaurants, marketers, and sales teams

Pricing: $2495/year

GeoMetrx is a sales territory mapping software with features for franchise territory map making, retail site selection, and territory building. Like most of the other mapping apps in this list, GeoMetrx transforms static business data into dynamic maps that can be used to define sales territories. Utilizing GPS data from mobile devices to deliver expert analysis, you can get a more accurate understanding of your territory.

You can visualize your customer data on a map to align your sales territories, perform market analysis, and more with their data-driven analytics. Reps can work with insights derived from accurate shopper data, ideal business locations, climate data, and various other influential data factors to make informed decisions. 

Although GeoMetrx does offer wide-ranging mapping capabilities, as an all-in-one sales tool its features are quite limited compared to other software I tested.

BatchGeo

Main Features: Embed maps within a website, sales data visualization

Pricing: BatchGeo Pro: $99/month

Capterra Rating: 4.7

Available on: iOS 

BatchGeo is a sales mapping tool that allows you to view spreadsheet data on a map. Their mapping capabilities allow you to easily copy data through a drag-and-drop functionality and create an informative, colorful map of your sales territory. You can also use it to build maps for your website.

However, the features are limited to mapping sales information (customers, leads, and assets), and lack key features such as turn-by-turn directions, local traffic analysis, and CRM integration, all of which are vital for top field sales teams.

Although turn-by-turn directions are not provided, BatchGeo will work with an existing GPS on your smartphone to track your location. These maps can be emailed to managers or other team members, meaning managers can dispatch routes from the office, and reps in the field can share routes between themselves. You can also create multiple maps and store them on your device for future use.

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Yellowfin

Main Features: Data storytelling and collaboration, data exploration and visualization, automated data discovery

Best for: Enterprise analytics, data analysts, developers, software companies, analytical application developers

Pricing: Quote-based plans. Pricing information is available only upon request

Capterra Rating: 4.6

Available on: iOS | Android

If you’re looking for mapping software that is easy to use and has a clean interface, Yellowfin is the tool for you. It combines action-based dashboards, automated data discovery, AI-assisted analytics, and data storytelling into one integrated platform. This helps you extract value from your data and optimize your territory management.

Yellowfin’s dashboard gives you a great way to visualize and understand your data, delivering automated insights that you can immediately implement in your workflows.

This Business Intelligence (BI) and Enterprise analytics tool doesn’t offer features specifically for salespeople. However, you should still consider using Yellowfin if you’re a data analyst, developer, or if you just want a great analytical experience.

Utilizing sales mapping software has become a necessity for modern sales teams. They allow you to better manage prospects, customers, and ultimately, your entire sales territory. Which ultimately allows you to focus on maximizing revenue.

There are many great options for sales mapping software with each serving a different purpose.

The best sales mapping software for you will depend on the specific professional needs you have. In general, if you need an option that offers many sophisticated features in one single tool, it might be best to choose a paid option.

If you’re a field salesperson, a sales mapping tool will likely end up paying for itself through gas savings and increased revenue.

Our recommendation? Avail of Badger Maps’ free trial and see how you save money on gas, save time, and improve overall sales performance.

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