Did you know over 60% of companies say channel partners help strengthen their annual revenue? When implemented correctly, channel sales can be the key to lifting your business to the next level. It is a strategy that can be adopted by businesses of all types. Is your company in a position to implement a channel sales strategy? Keep reading to learn more about channel sales and understand if it is the right way to grow your business. What Is Channel Sales? Channel Sales is the practice of distributing your product to consumers through different selling platforms. Say your direct sales....