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by Guest Blogger Jeffrey Simon An Independent Sales Rep or Rep Agency gives an excellent channel for increasing sales. Especially for startups or companies who cannot afford to develop their own in-house sales force, the independent rep, also known as a manufacturer’s rep, can be a winner and drive your business to the next level. Advantages of Independent Sales Reps Some of the reasons why you might want to consider using Independent Sales Reps: Entrepreneurs: an independent rep is a business person who brings high motivation. Their compensation depends directly on their results; thus they are extremely “results-oriented” and really....

In a culture of high performance, top sales people are always looking to get ahead beyond receiving those monthly commission checks.  One way is to showcase you are the sales “super worker” so that the next time a sales management position opens up you are considered. The problem with this approach is that what you or your top sales performers were promoted for, super sales skills and abilities, is not what will be needed in the sales management position. Sales management requires different skills sets and most of them are centered around people or soft skills (think leadership). When....

It’s that time of the year again. Holidays and the end of the quarter and year increase the difficulty of selling during the holiday season. But the holidays are a great time to take advantage of upbeat, cheerful, and money-spending spirit of the season by showing customer appreciation and engaging new prospects. Show appreciation As Eric Clapper, our Customer Advocate, would say, “Every day should be Customer Appreciation Day!” Unfortunately, most businesses don’t have the time to show their customers how much they care every day. The holiday season is a perfect time to show you haven’t forgotten your....

Earlier this week, as part of GMIC 2013, the G-Startup Competition named Badger a Top-20 finalist. We were ecstatic to receive the award mostly because of the opportunity to learn about and from other startups, particularly in our space. The conference lasted two days, featuring fun competitions and great take-aways. We began to understand the challenge it is to sell at conferences. Although it is expected that these events will attract like-minded individuals, most attendees go in with a pitch rather than a need making it exceedingly difficult to initiate discussions about your product or service when all anyone....