Badger Maps's Posts

There are thousands of different leadership styles.  They are the subject of college coursework, unlimited journal articles, and countless books. Supervisors, managers, and executives all develop unique leadership styles, whether they’re on factory floors, in I.T., H.R., or marketing and sales. Great leaders are essential for the success of any business, but let’s face it: revenue is mostly generated by sales. And sales success is dependent on those sales reps who find leads, nurture them, and ultimately seal the deal. To do this, they rely on their own skill sets, but also on the training, direction, coaching, and support of…

In any company, the sales and marketing teams are the most important players when it comes to getting more customers and closing more deals. So, it’s important to ensure both teams can work together to successfully push customers through the sales funnel. However, the sad reality is that many marketing and sales teams fail to maintain a healthy relationship and often have communication problems. And guess what? This doesn’t benefit anyone. So what’s the solution?  Companies need to bridge the gap between their marketing and sales teams. Good communication between these two entities will help create a powerful brand and…

Sales meetings are extremely important for every business, regardless of the industry.  In these meetings, the sales department finds ways to improve its operations to reach the company’s goals. Managers generally use these meetings to ensure that the whole team is on the same page and that reps have all the tools they need to reach their quota.  However, sales team meetings often lack direction and purpose. They are usually scheduled at bad times and take too much time away from what sales reps should be focusing on - finding new prospects, meeting with clients and closing deals.  Therefore, it is…

You read the title right. Customer satisfaction can increase sales, but a great sales strategy can also improve customer satisfaction. It’s a two way street.  In order for the above to hold true, you need to truly know your customers. When you really understand who your target market is, you are better able to cater to their needs and wants.  If you understand how and why your product or service adds value to clients, selling won’t feel like selling. This will improve customer satisfaction because, at the end of the day, there is no better sales strategy than providing customers with the exact solution they need. …