Badger Maps's Posts

The paradigm of sales prospecting is shifting. Partly, this is a response to the global pandemic that swept the world in 2020, but it’s also down to technological advancements.  Video prospecting—that is, using videos as part of the sales process—has taken off in recent years. This dynamic approach has gained traction among the most forward-thinking sales teams.  The versatility of video prospecting knows no bounds. You can use it to introduce yourself and your brand to prospects, nurture leads, and deliver product demos.  What’s even better is that it can be used on any of your existing sales channels. Whether....

Do your sales reps often seem disengaged during meetings and underperform on targets? As a sales leader, have you noticed a lack of trust as a growing issue hampering productivity? This lack of trust and engagement may stem from insufficient transparency and communication from leadership.  One study has shown that effective communication can lead to a 72% increase in productivity, a 63% increase in customer satisfaction, and a 60% increase in employee confidence. Having a sales communication strategy is key for managing sales teams. When sales managers share goals, context, metrics, and insights openly, they demonstrate respect which builds trust.  Let’s take....

Achieving success in sales today is all about having the correct data.  One study showed that bad data can end up wasting 27.3% of a sales reps time and end up costing the business $20,000 annually.  That’s where sales intelligence comes in.  With sales intelligence (SI), you can personalize communication as soon as possible to show potential customers you can fulfill their needs. It also lets you uncover growth opportunities, expedite deal closures, and cater to buyer expectations. So, let’s see how you can streamline your sales processes with the help of sales intelligence!

Ultimately, every business needs optimal profit margins if it wishes to succeed.  Juicing your profits isn’t a matter of doing any one thing, but rather it encompasses a number of potential actions: Lowering your cost of goods and of customer acquisition, improving your conversion rates, boosting average order value, and much more. An oft-overlooked strategy to improve business profitability is choosing the right legal structure for your company.  There’s not necessarily one right answer here, but for most outside sales businesses it’s the Limited Liability Company, or LLC. As you launch your own outside sales business, it’s helpful to know....