With 250,000+ users and 2,000+ apps, HubSpot’s got options for everyone. 

But for outside sales and field reps, one category demands your focus: HubSpot mapping software. 

Why? Because reps spend an average of just 34% of their time actually selling, losing hours to a  whole host of things like admin, planning, and travel. But the availability of HubSpot mapping software changes that. 

How? The best HubSpot mapping software turns your CRM into a field-optimized sales hub, helping you sell more in less time.

Let me show you how to do it. 

How HubSpot Mapping Meets a Growing Sales Need

Organizing and managing your sales territories can get messy without the right tools. 

Working from a spreadsheet of customer names and addresses, whether in or outside of HubSpot, can be overwhelming and lacks the context needed for strategic sales planning. 

With sales mapping software, you can make complex sales territories more digestible and easier to understand. You can visualize all of your customers on an interactive map, allowing you to manage your team more efficiently. Having your customers displayed on an interactive map gives you a geographic snapshot of your HubSpot data - think client mapping that instantly reveals patterns like clusters of high-value customers, underserved areas, or regions of untapped potential. This kind of HubSpot sales mapping shifts your perspective, turning raw info into actionable insights.  

HubSpot mapping is more than just plotting addresses on a map - it’s about creating, managing, and visualizing your sales territories with purpose. 

Beyond visualization, sales mapping software powers better HubSpot territory management. It helps managers align territories fairly - balancing workloads by geography, sales potential, or rep capacity. The payoff? Improved sales performance, sharper focus, and happier customers across the board.  

Why You Should Integrate Sales Mapping Software with Your HubSpot CRM

So what benefits will you get from integrating your sales mapping software with your HubSpot CRM? 

One of the biggest wins is streamlined planning and routing. Instead of manually plotting customer visits and guessing travel times, a HubSpot mapping tool pulls data straight from your CRM to create optimized schedules - cutting drive time and boosting daily client meetings. It’s HubSpot mapping that turns chaos into efficiency, stretching your selling hours further. 

Visualizing your sales territory is another major perk. In the field, missing nearby opportunity stings - you’re already out and about! HubSpot sales mapping lets you see your patch of territory clearly, so you can manage it smarter and plan visits with purpose. Think of it as part of your HubSpot territory management. 

In addition, it ties your field work to HubSpot’s key metrics. Real-time updates sync your activity to data like sales volume or conversion rates, making your CRM a live tool, not a dusty static dashboard. Whether you start with HubSpot mapping free options or go all-in with paid tools, the payoff is clear: more sales, less wasted effort. 

How to Integrate Sales Mapping Software with Your Hubspot CRM

Where should you start? Getting HubSpot mapping up and running starts with choosing the right tool.  For field sales, Badger Maps is the gold standard. 

Badger Maps pulls your HubSpot customer data and turns it into an optimized daily plan, cutting drive time by 20% so you can hit more clients in less time - simple as that.

Need help mastering your territory? Badger’s map-based view simplifies HubSpot territory management, spotlighting gaps and opportunities with a glance. Add in sales-specific perks such as lead generation, check-ins, and follow-ups, and you’ve got a HubSpot mapping tool that keeps you organized and efficient while out in the field. 

Reps using Badger sell 22% more and save 8 hours a week, turning downtime into deals. The average team of 10 reps sells $936k more the year they start using the app. 

Specifically built for the field, Badger Maps syncs your CRM to your mobile device for instant access anywhere. Teams using Badger see CRM usage jump by 50%, making it a seamless extension of your workflow. 

The best HubSpot mapping software is Badger Maps. 

Sales teams using Badger Maps save 8 hours a week, drive 20% less, and sell 22% more.

With HubSpot mapping options, start with a free trial or dive in with a demo. Badger Maps is the best way to make your HubSpot CRM work harder and smarter for field sales. 

Isn’t GeoMapper Enough for HubSpot Mapping?

Not quite - HubSpot doesn’t come with a built-in mapping tool. But GeoMapper - an ISV app created in 2018 - steps in to offer basic HubSpot mapping. Designed with HubSpot in mind, it plots your CRM contacts and companies on a map, giving you a simple way to see where your clients are. 

So if you want a HubSpot mapping tool, why not go with GeoMapper? 

GeoMapper solidly provides straightforward client mapping - like pinning locations to spot geographic trends - but for field sales reps, it’s just a starting point. It lacks the “muscle” for advanced HubSpot territory management or the tools to tackle a full day of outside sales client visits. That’s where Badger Maps pulls ahead. 

Badger Maps supercharges HubSpot mapping capabilities with features GeoMapper can’t offer. Badger crafts optimized routes with up to 120 stops, with turn-by-turn directions powered by Google Maps, Apple Maps, or Waze, keeping your schedule focused and on track. You can easily edit, add, or delete stops and it will automatically re-optimize your route. Badger Maps also offers excellent territory management capabilities, merging its territory visuals with HubSpot data and real-world geographic and performance data, all displayed on a UI friendly map.

For reps needing a HubSpot mapping tool that matches their hustle, Badger delivers where GeoMapper stays basic.

Check out our comprehensive list of the best sales mapping software here!

Back to Top ↑