Communication

Why Sales Teams Shouldn't Overlook Video Prospecting
Why Sales Teams Shouldn't Overlook Video Prospecting The paradigm of sales prospecting is shifting. Partly, this is a response to the global pandemic that swept the world in 2020, but it’s also down to technological advancements.  Video prospecting—that is, using videos as part of the sales process—has taken off in recent years. This dynamic approach has gained traction among the most forward-thinking sales teams.  The versatility of video prospecting knows no bounds. You can use it to introduce yourself and your brand to prospects, nurture leads, and deliver product demos.  What’s even better is that it can be used on any of your existing sales channels. Whether....
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Build Trust Through Communication: The Sales Managers Guide
Build Trust Through Communication: The Sales Managers Guide Do your sales reps often seem disengaged during meetings and underperform on targets? As a sales leader, have you noticed a lack of trust as a growing issue hampering productivity? This lack of trust and engagement may stem from insufficient transparency and communication from leadership.  One study has shown that effective communication can lead to a 72% increase in productivity, a 63% increase in customer satisfaction, and a 60% increase in employee confidence. Having a sales communication strategy is key for managing sales teams. When sales managers share goals, context, metrics, and insights openly, they demonstrate respect which builds trust.  Let’s take....
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How to Use Video Content Throughout the Sales Cycle
How to Use Video Content Throughout the Sales Cycle Did you know that the average time spent watching online videos has surged over the past five years, and this trend shows no signs of slowing down? Salespeople can leverage this user behavior by creating informative sales videos showcasing their brand, products, or services. While using video for sales is an effective tool for online engagement, its utility extends beyond digital platforms. It serves as a valuable asset throughout the entire sales process, including face-to-face interactions. From initial contact to post-sale support, video serves as a dynamic medium to facilitate communication and relationship-building.  more effective and memorable customer interactions.  Let’s explore....
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5 Ways to Leverage Technology for Smarter Customer Visits
5 Ways to Leverage Technology for Smarter Customer Visits The digital revolution has transformed every aspect of how a sales rep operates.  This is especially true when it comes to sales and customer visits. As technology continues to evolve at breakneck speed, leveraging the latest sales tools and technology for your customer visits is no longer an option.  In many ways, it has become a necessity for staying ahead of the curve as innovation is the key to outperforming your competition.  So let’s check out 5 surefire ways to leverage technology for smarter customer visits.
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Mastering Sales and Marketing Alignment: 5 Tips for Success
Mastering Sales and Marketing Alignment: 5 Tips for Success Historically, the collaboration between marketing and sales teams has faced its fair share of challenges. The disconnect between these teams is often deeply ingrained in the corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, organizations are increasingly recognizing the need to bridge the gap and are actively seeking solutions.  The real challenge lies in identifying and implementing a strategy that not only enhances sales and marketing collaboration but also brings about lasting, transformative change within the....
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