Communication

Communicating with your customers is often the key to business success. Your insights, tactics, and strategies might be first class, but if you can’t communicate them to your audience, you will be stuck in coach. Poor communication can negatively impact the bottom line. There is no clear way to know, but one estimate claims that 4 billion dollars are lost annually in the USA alone because of inefficient communication. On top of that, handling these issues has become more challenging with the current global pandemic. With so many restrictions, such as a lack of in-person meetings, your business must improve…

As a salesperson, you know your target audience inside out, don't you?  But when it comes to planning sales content that would hook them, how much attention do you pay to their gender? Men and women read and perceive information differently.  Depending on words, images, and meanings you use in a marketing message, its sales outcome may differ when read by either gender. Sure, customer types go far beyond gender.  However, the difference between female and male perception makes it challenging for sales representatives to come up with pitches that would resonate with their multi-gendered audience. Let's reveal these differences…

“Who has time for reading?” You may ask yourself every time you come across an article like this. Well, let me give you some names… Bill Gates reads more than 50 books per year. Elon Musk learned how to build rockets by reading books. Warren Buffett reads 5 to 6 hours a day. And the list just goes on and on. They are obvious proof that success is closely linked to reading. If they can make time for it, you can too. Here’s a list of the 50 best sales books of all time organized by categories. Pick up the right ones…

The best way to overcome sales objections is to identify and remove the friction that’s acting as a hurdle for your client.  Do this by asking pertinent questions to uncover the real problems. Then, handle them one by one (and calmly!) to move forward in a mutually beneficial way. Sales objections aren’t doors slamming in your face- the customer just needs more information. In this blog, you’ll find the 7 most common sales objections and rebuttals for each one. As a bonus, you’ll also find objection-handling scrips to take your conversations to the next level!