Lead Generation

When it comes to creating valuable opportunities to increase your sales, few digital resources are more effective than video emails.   When done right, video emails can help you boost brand awareness, connect with prospects, and nurture them into becoming loyal customers. This is why so many growing businesses are using email video prospecting to complement and improve their sales strategy.  Now, truth be told, developing a memorable and impactful sales email is no easy task. You need to understand how to properly combine video and email if you want to leverage your sales outreach and meet your conversion goals. Read on....

60% of the time the average person spends online is on their mobile device. Mobile devices have changed how we live our lives, how we interact with one another, and how we generally act and behave as a society. It’s not a secret that every aspect of our lives has been changed by mobile. Savvy business owners have caught onto this. Since everyone is dependent on their mobile devices for many of their day to day tasks, businesses are taking advantage of this demand and are proactively taking steps toward advertising their product or services directly to those devices. As....

Prospecting emails can be very effective when done right and could lead to millions of dollars in your pipeline. However, the majority of sales prospecting emails sent remain unopened or unanswered. This happens because the salespeople give their prospects a bad first impression by making common email mistakes. In field sales, this will make-or-break your chances of getting a face-to-face meeting. Here are some of those mistakes and how to fix them. 1. Tricking People into Opening Your prospect is probably receiving over 50 emails a day from other salespeople. It's hard to stand out and capture their attention. The....

Your sales team's performance determines how profitable you are each quarter. No surprise there, tracking sales performance has always been important. But what sales KPIs should you be tracking? What’s a KPI? Key performance indicators are numeric values that help you measure performance. KPI monitoring helps you evaluate your organization and make data-driven decisions (the best kind). KPIs are often called business indicators or performance indicators. A few examples of KPIs: Sales Growth Monthly Recurring Revenue Operating Cash Flow Net Profit Margin Planned Value Types of KPIs Defining effective KPIs from the beginning helps your team stay actionable during performance....