If you're a salesman who wants a long and happy career, lead generation is the most important of your job. Leads are what keep your career alive. The customers that buy, and keep buying, from you are how you keep your career thriving. Unfortunately, finding leads is difficult - especially when sales reps are expected to find their own. Luckily, there are 3 steps that make finding qualified leads extremely effective. It's also time-consuming. The 2011 Sales Optimization Survey reports the average salesman spends 24% of their time researching and finding leads. This is time that should, for your wallet's....