Learning Resources
The Greatest, Number One, Worst of All Time, Failure of Sales Management (Podcast Recap) with SLMA Radio
![The Greatest, Number One, Worst of All Time, Failure of Sales Management (Podcast Recap) with SLMA Radio]()
Badger Maps CEO, Steve Benson talks with Jim Obermayer, of SLMA Radio, about his thoughts on what is the number one mistake a sales manager can make. He goes over the importance of communication and the sharing of information and making use of feedback. Let’s get into this, the greatest, number one, worst of all time failure of sales management. Let’s get your opinion Steve. My job here on a day to day basis, I spend most of my time and energy running the sales and marketing teams. Those are the things that I spend the most time on. The thing....
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By Badger Maps
By Badger Maps
Badger Maps CEO, Steve Benson talks with Jim Obermayer, of SLMA Radio, about his thoughts on what is the number one mistake a sales manager can make. He goes over the importance of communication and the sharing of information and making use of feedback. Let’s get into this, the greatest, number one, worst of all time failure of sales management. Let’s get your opinion Steve. My job here on a day to day basis, I spend most of my time and energy running the sales and marketing teams. Those are the things that I spend the most time on. The thing....
From Sales Rep to CEO (Podcast Recap)
![From Sales Rep to CEO (Podcast Recap)]()
Steve Benson, Badger's CEO, sat down with Brian Burns, host of "The Brutal Truth About Sales & Selling" podcast to discuss his journey from outside sales rep to CEO. What's your sales backround? I started at IBM and went through a year long sales training program. They partnered new reps with grizzled veterans for a year, so you could see how the professionals operate. It was a great experience. I feel like every new sales rep should get that kind of guidance because it's a daunting career, especially at the beginning. I mostly sold b2b services with IBM. My....
continue reading ![play-icon]()
By Badger Maps
By Badger Maps
Steve Benson, Badger's CEO, sat down with Brian Burns, host of "The Brutal Truth About Sales & Selling" podcast to discuss his journey from outside sales rep to CEO. What's your sales backround? I started at IBM and went through a year long sales training program. They partnered new reps with grizzled veterans for a year, so you could see how the professionals operate. It was a great experience. I feel like every new sales rep should get that kind of guidance because it's a daunting career, especially at the beginning. I mostly sold b2b services with IBM. My....
Focus on the Moment (Podcast Recap)
![Focus on the Moment (Podcast Recap)]()
Full podcast available here The IA Path is a podcast dedicated to Insurance Adjusters. Our CEO Steve Benson had the chance to sit down with the host of the IA Path, Chris Stanley, to discuss his start as an adjuster and the value Badger creates for the industry. Why should an adjuster/salesperson use your product over something free? We're built on top of a free product, but Badger was created with the professional in mind. People who need to manage accounts or claims in an area can do so much more easily with Badger than with Google Maps alone....
continue reading ![play-icon]()
By Badger Maps
By Badger Maps
Full podcast available here The IA Path is a podcast dedicated to Insurance Adjusters. Our CEO Steve Benson had the chance to sit down with the host of the IA Path, Chris Stanley, to discuss his start as an adjuster and the value Badger creates for the industry. Why should an adjuster/salesperson use your product over something free? We're built on top of a free product, but Badger was created with the professional in mind. People who need to manage accounts or claims in an area can do so much more easily with Badger than with Google Maps alone....
How Emotions Influence Sales Decision Making
![How Emotions Influence Sales Decision Making]()
How Emotions Influence Sales Decision Making How do you make decisions? Most people claim they make decisions rationally. The truth is, we decide with emotion and justify our decisions with logic. Have you been to Starbucks this week? Why did you choose Starbucks and not the cheaper cafe next door? It’s not because of better coffee or friendlier staff, but the feeling Starbucks sells along with its drinks. Modern design and fancy names, the social acceptance you get from your visit because all the cool kids go there, and the reassurance that you get the same product wherever you go are....
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By Alina Biermann
How Emotions Influence Sales Decision Making How do you make decisions? Most people claim they make decisions rationally. The truth is, we decide with emotion and justify our decisions with logic. Have you been to Starbucks this week? Why did you choose Starbucks and not the cheaper cafe next door? It’s not because of better coffee or friendlier staff, but the feeling Starbucks sells along with its drinks. Modern design and fancy names, the social acceptance you get from your visit because all the cool kids go there, and the reassurance that you get the same product wherever you go are....
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