Learning Resources

The phrase “just-in-time” is used quite frequently in sales, but the term is more than just a buzzword. It’s an increasingly popular sales training strategy in B2B sales that’s changing the way sales leaders coach and sales reps sell. Read ahead to learn what ‘just-in-time’ means, why you need it, specific scenarios where it can drive change, and how to implement it in your organization. What is Just-in-Time Sales Training? ‘Just-in-time’ refers to the idea of getting reps what they need, when they need it.  This can be anything from content, messaging, value preps, or internal resources such as…

Reading a book. Going on a roadtrip. Doing your laundry. Why are these things we always want to do but never seem to get around to doing? It's a matter of interest vs intent. Although we may be very interested in doing all these things, we lack intent for doing them. What’s the difference between the two? As defined in the Oxford dictionary: The difference between intent and interest is need and resolve. You experience this every time you reach into your underwear drawer and find it empty. When this happens, you’re no longer idly interested in doing laundry--that interest…

Badger Maps CEO, Steve Benson talks with Jim Obermayer, of SLMA Radio, about his thoughts on what is the number one mistake a sales manager can make. He goes over the importance of communication and the sharing of information and making use of feedback. Let’s get into this, the greatest, number one, worst of all time failure of sales management. Let’s get your opinion Steve. My job here on a day to day basis, I spend most of my time and energy running the sales and marketing teams. Those are the things that I spend the most time on. The thing…

Steve Benson, Badger's CEO, sat down with Brian Burns, host of "The Brutal Truth About Sales & Selling" podcast to discuss his journey from outside sales rep to CEO. What's your sales backround? I started at IBM and went through a year long sales training program. They partnered new reps with grizzled veterans for a year, so you could see how the professionals operate. It was a great experience. I feel like every new sales rep should get that kind of guidance because it's a daunting career, especially at the beginning. I mostly sold b2b services with IBM. My…