Sales Productivity

How to Make the Most of Your Sales Territory
How to Make the Most of Your Sales Territory If you are an outside salesman, most likely you have your own sales territory. Every day you are making calls to the companies in your region, developing relationships with your customers and getting to know the area. This is a very streamlined way to organize sales people and get the most out of your day, instead of having to drive to distant places all the time. However, a significant downside is when you feel you have run out of leads in your area. No matter if you are new to your territory or been there for ten years, new…
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Top 5 Tips for Sales Prospecting
Top 5 Tips for Sales Prospecting Figure out who you want to target This is an important first step when sales prospecting. Are you aiming your efforts at people that you know are in the market for a product like yours? Do you want to focus on people who know about the product you’re selling and the benefits it brings? Or do you want to raise awareness of your product among those who don’t know much about it or don’t know they need it (yet)? Determining your target audience before talking to potential clients will help to make sure you aren’t wasting your time or…
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A Whole New Way to Find Leads. Here's How!
A Whole New Way to Find Leads. Here's How! Finding leads can be a hard job for a salesperson, lets say you sell your product to veterinarians. Twenty years ago, the only way to find completely new leads was to get out your phone book and look up “veterinarian” to find all of the vets in your area. You would then have to call them and check their hours over the phone to set up a sales meeting. This process is tedious and it is hard to know exactly what stores are located in your sales territory. However, with the technology available today, there are much better ways to find…
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This the season for appreciation and prospecting
This the season for appreciation and prospecting It’s that time of the year again. Holidays and the end of the quarter and year increase the difficulty of selling during the holiday season. But the holidays are a great time to take advantage of upbeat, cheerful, and money-spending spirit of the season by showing customer appreciation and engaging new prospects. Show appreciation As Eric Clapper, our Customer Advocate, would say, “Every day should be Customer Appreciation Day!” Unfortunately, most businesses don’t have the time to show their customers how much they care every day. The holiday season is a perfect time to show you haven’t forgotten your…
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3 Tips for Selling at Conferences and Tradeshows
3 Tips for Selling at Conferences and Tradeshows Earlier this week, as part of GMIC 2013, the G-Startup Competition named Badger a Top-20 finalist. We were ecstatic to receive the award mostly because of the opportunity to learn about and from other startups, particularly in our space. The conference lasted two days, featuring fun competitions and great take-aways. We began to understand the challenge it is to sell at conferences. Although it is expected that these events will attract like-minded individuals, most attendees go in with a pitch rather than a need making it exceedingly difficult to initiate discussions about your product or service when all anyone…
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