Sales Productivity
6 Tips for Using LinkedIn to Prospect
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Using LinkedIn to boost sales is not a secret. With over 238 million users in over 200 countries and territories, “LinkedIn is the defacto social network for business”, said Joel Marans from TheSocialWhat.com. Many salespeople use LinkedIn to warm up leads, avoid the dreaded cold call, and collect intelligence that can help them sell better! Harvard Business Review ran a study on 54 top salespeople who sell to IT departments of mid to large size companies; asking them how they use LinkedIn to research accounts, prospect for leads, and generate sales. Here are their results:
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By Admin User
By Admin User
Using LinkedIn to boost sales is not a secret. With over 238 million users in over 200 countries and territories, “LinkedIn is the defacto social network for business”, said Joel Marans from TheSocialWhat.com. Many salespeople use LinkedIn to warm up leads, avoid the dreaded cold call, and collect intelligence that can help them sell better! Harvard Business Review ran a study on 54 top salespeople who sell to IT departments of mid to large size companies; asking them how they use LinkedIn to research accounts, prospect for leads, and generate sales. Here are their results:
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