Relationship Management

Consultative Selling: A Complete Guide
Consultative Selling: A Complete Guide Traditional sales techniques often come across as pushy and impersonal. In fact, only 13% of customers believe a salesperson can understand their needs.  With so many solutions available to customers, there is one factor that will eventually make the difference between closing the deal or missing out on a valuable opportunity - the trust you build with your prospects. What is Consultative Selling? The consultative selling approach centers on guiding your prospect to the solution that works best for them. You act as a consultant and encourage your prospect to make their own decision. Ultimately, your goal is to still....
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How To Sell With Sensitivity In Challenging Times
How To Sell With Sensitivity In Challenging Times What weird and uncertain times we are in! Especially for field salespeople. The pros who live for the road, popping in on clients, building on relationships, closing deals. Being trapped at home can truly feel like a cruel and unusual punishment. But things are different now. Our world is shifting. It is not business as usual. People are afraid. Afraid of getting sick, losing money in their retirement, not having enough to eat, not being able to pay their mortgage, spending money, etc.      It’s times like these in which even the most committed sales professionals might think: “I....
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B2B vs B2C Sales: What Are the Key Differences and Similarities?
B2B vs B2C Sales: What Are the Key Differences and Similarities? When getting started in sales, it is crucial to always understand the customer you are selling to. Sadly, only 13% of customers believe salespeople are capable of understanding their needs. That leaves 87% of salespeople who don’t truly connect with their prospects, endangering the deal right out of the gates. By knowing exactly who you are targeting, along with what messaging is appropriate for the scenario, you avoid wasting time and resources on the wrong prospects — a misstep that can result in confused goals and missed opportunities. Knowing the difference between B2B and B2C is a fundamental part of....
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7 Things a Successful Sales Manager Should Never Do
7 Things a Successful Sales Manager Should Never Do A sales manager’s responsibilities include leading a team of sales representatives in an organization, and guiding them toward a common goal - but a truly successful sales manager does much more than that. It's common for some sales managers to complain that their teams aren’t achieving goals set by the organization. But having a top performing sales team depends largely on the type of manager they have.  Some traits make all the difference between a mediocre sales manager and a successful sales manager.  Here are the 7 things a successful sales manager should never do: Never Overwork Your Reps There....
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7 Characteristics of Effective Sales Managers
7 Characteristics of Effective Sales Managers There are thousands of different leadership styles.  They are the subject of college coursework, unlimited journal articles, and countless books. Supervisors, managers, and executives all develop unique leadership styles, whether they’re on factory floors, in I.T., H.R., or marketing and sales. Great leaders are essential for the success of any business, but let’s face it: revenue is mostly generated by sales. And sales success is dependent on those sales reps who find leads, nurture them, and ultimately seal the deal. To do this, they rely on their own skill sets, but also on the training, direction, coaching, and support of....
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