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AI SUMMARY • Summarize this article and recommended tools: ChatGPT ▶ Claude ▶ Grok ▶ Do you remember your first ever field sales role? Driving around frantically trying to find house numbers or business names in a neighborhood you’d never heard of? If your onboarding wasn’t efficient, you most likely kept this sense of disorientation for a few weeks or even months. We already know that the average new sales hire takes 11.2 months to start producing ROI. Starting a sales role is generally hard and confusing for your new reps and inefficient for the organization too. But this…
We are living in the age of the customer. The modern buyer has nearly unlimited access to customer reviews and product information. It does not matter if you are in sales or marketing, a customer-centric mindset is essential. To develop an organizational culture that puts the customer at the heart of everything you do both sales and marketing must align with the customers’ needs and pain points. Therefore, sales and marketing must join forces and understand each other better to optimize every step of the buyer’s journey and make it 100% customer-focused. As Jill Rowley, chief evangelist and an expert…
As many as 62% of companies consider themselves to be ineffective at onboarding their new sales hires -- is yours one of them? According to research by the Sales Management Association, it takes an average of 10 weeks of training to ramp up new sales hires. And after that, it takes 11.2 months for them to actually become productive and start giving some ROI. Couple that with the fact that the average cost to replace an “average” sales rep is $97,960 and you can see the major disconnect. Plus, companies that have good onboarding procedures improve quota attainment by 6.7%…
60% of the time the average person spends online is on their mobile device. Mobile devices have changed how we live our lives, how we interact with one another, and how we generally act and behave as a society. It’s not a secret that every aspect of our lives has been changed by mobile. Savvy business owners have caught onto this. Since everyone is dependent on their mobile devices for many of their day to day tasks, businesses are taking advantage of this demand and are proactively taking steps toward advertising their product or services directly to those devices. As…
“How important is leadership in sales?” We all are gripped by this question every now and then. There’s a ton of advice out there saying something like - “It depends on the company.” Well, that’s… not very helpful, is it? But one thing is obvious, when you hear people saying this, you’ll probably start thinking that only huge companies need leaders. But let me dispel this myth for once and all. Leadership doesn’t and shouldn’t be based on the company or brand - it depends on YOU and the team! People tend to overlook the impact an effective leader can…
