Sales Process

If you work in sales, you need to understand ROI (Return On Investment) in order to calculate and analyze the performance of your sales, your employees, or your tools and apps’ performance.  Don’t worry—if you aren’t familiar with calculating ROI, we’ve got you covered.   In this article, you’ll learn what ROI is, why you need it, and your potential ROI using Badger Maps. Additionally, at the end of this article, you’ll find a free ROI calculator to save you time and effort when evaluating the benefits and losses of your investments. ....

The global pandemic changed the way we live, and businesses worldwide were forced to transform their operations in a matter of days.  And all of these changes influenced the way buyers behave. Research shows that customer expectations have changed since the pandemic. Having a great product is no longer enough, and positive experiences are now essential. So, how can you provide consumers with a good experience in the future? Well, creating a customer journey map is a good place to start. In this article, we will explain what a customer journey map is, why you need one, and how to create....

Communicating with your customers is often the key to business success. Your insights, tactics, and strategies might be first class, but if you can’t communicate them to your audience, you will be stuck in coach. Poor communication can negatively impact the bottom line. There is no clear way to know, but one estimate claims that 4 billion dollars are lost annually in the USA alone because of inefficient communication. On top of that, handling these issues has become more challenging with the current global pandemic. With so many restrictions, such as a lack of in-person meetings, your business must improve....