A B2B Customer Relationship Management (CRM) system is a vital tool that every field salesperson working in B2B sales needs to possess. By providing an easily accessible database of important customer information, a B2B CRM not only serves as an effective tool for storing this info, it can serve as the perfect catalyst for driving revenue growth for your sales team. In this detailed and complete guide to B2B CRM, we’ll delve into what exactly a B2B CRM is, strategies you can use to ensure optimal performance, and a few of the top B2B CRM software available on the market....