"The purpose of business is to create and keep a customer."
-Peter Drucker
In today’s world, how you collect, manage and use information determines whether you win or lose. Customer relationship management (CRM) is a system designed to manage a company’s interactions with current and future customers. CRMs use technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
In other words, a CRM system is a tool that helps automate processes that in turn help you manage your customers better. There are a multitude of options available if you are considering a CRM solution - Salesforce, Microsoft Dynamics, act!, SAP, Sage, Oracle, NetSuite, SugarCRM, Zoho and many others. Each one of them have unique advantages. On close inspection, you’ll realize which option suits your organization best.
However, Whether you have a solid CRM in place or not, we definitely recommend that you try Badger Maps!
Badger Maps is a unique sales map software app that helps sales reps visually plan and effectively manage their sales territories. Badger’s sales route planning and mapping software is capable of integrating with a salespersons calendar on their iPhone or iPad and the company’s CRM system, making it an essential add on. What you get is a visual overview of where your clients are located, visualization of new leads and accurate sales route optimization. Better results and greater sales productivity is what Badger Maps is all about.
Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software
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