Sales Lead Generation Software

Posted in Lead Generation, Sales Management, Sales Process

“Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.” –Laura Lake, About.com

Sales lead generation is the creation of interest or inquiry into services or products of a business. Leads could be generated for the purposes of list building or for sales. The usefulness of a lead is determined by its ‘quality’. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.

In a nutshell, lead generation is the process of creating sales leads, which might convert into sale for the company. Leads come from various sources for example, through phone calls, through advertising, events and most recently – the internet. A 2014 study by Bizible, found that direct traffic, search engines, and web referrals were by far the popular online channels for lead generation accounting for 93% of leads. We at Badger Maps, have identified a specific problem that outside sales people have around planning their day and maximizing the number and quality of meetings and leads that they get. It’s kind of like a Swiss Army Knife for sales people on the iPad or iPhone. Not only does Badger connect into the CRM and give reps access to the data in the CRM on a map, it also helps generate new leads on the map and sync them as new contacts back into the CRM. For example, if a medical sales rep using Badger searches for all doctors’ offices in an area, the new contacts can be added to the current route, as well as synced back into the CRM. Because of Badger’s lead generation capabilities and advanced routing capabilities, sales reps get 25% more meetings and spend 20% less time driving. You can watch a two minute video of the iPad Badger Map demo here.