The Best Sales Mapping Software for Salesforce

Are you a field sales rep using a Salesforce CRM, but struggling to turn your customer list into efficient, navigable routes? Getting the raw data from your CRM out into the field can be tricky as CRM tools tend not to be mobile friendly.

For field sales reps, they can leverage the power of sales mapping software to optimize their Salesforce CRM. When you pair your Salesforce CRM with a sales mapping tool, Salesforce’s capabilities reach a new level of operational excellence. 

In this guide, I'll explore how sales mapping software for Salesforce can be the game-changer your team needs to drive more results in less time.

Sales mapping software makes complex sales territories more understandable. 

Working from a spreadsheet of customer names and locations can be overwhelming and lacks the context needed for strategic sales planning. But sales mapping software is more than just plotting addresses on a map. It’s about creating, managing, and visualizing your sales territories. 

Having your customers displayed on an interactive map can give you a geographic representation of your customers and their locations. Visualizing your customers this way can instantly reveal patterns, such as clusters of high-value customers, underserved areas, or regions with untapped potential.

In addition to visualizing territories, sales mapping software supports better territory alignment by balancing workloads and maximizing efficiency. Managers can ensure sales reps have equitable territories based on geography, sales potential, or workload capacity, which can lead to improved sales performance and customer satisfaction.

So what benefits will you get from integrating your sales mapping software with your Salesforce CRM?

One of the most significant benefits you will notice is you will streamline your route planning. Instead of manually plotting your customer visits and estimating travel times, a sales route planner will automate it for you, not only reducing travel time but also maximizing the number of customers you meet on a daily basis. These two software solutions integrate seamlessly, enabling you to pull customer information directly from your CRM to create optimized routes.

Visualizing your sales territory is also a massive reason why these two softwares work great together. While working in the field, you don’t want to miss out on any opportunities. 

Sales mapping software allows you to see your territory in a new light so you can better manage your sales territory and strategically plan your customer visits. 

The integration of sales mapping tools with a CRM system like Salesforce can link your real-time activity in the field to key metrics you collect on your CRM such as sales volume, conversion rates, and revenue growth.

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The most important factor to consider when integrating your sales mapping software with your Salesforce CRM is choosing the right mapping tool. 

There are a lot of different mapping software out there, but Badger Maps is the industry leader when it comes to field sales mapping. 

With Badger Maps, you can plan, route, and maximize your time in the field, cutting down driving time by 20%. It helps your sales teams save time on your daily planning, maintain better relationships with customers, and be more productive. 

You can take your long customer list directly from Salesforce and turn it into a drivable, optimized route. By optimizing your routes, something you can’t do with a free route planner such as Google Maps, you will save money on gas and meet with more customers than you normally would. 

Badger Maps map based interface lets you quickly assess the strengths and weaknesses of your territory management and design, freeing you up to focus more closely on your customers. 

Sales-specific features like lead generation, follow-ups, and advanced reporting allow you to discover new leads in your territory, keep track of key customer information, and stay on top of your most important accounts. 

Sales teams have reported that they sell 22% more and drive 20% less when using Badger Maps, in fact, the average team of 10 reps sells $936k more the year they start using the app.

Using Badger Maps can allow you to mobilize your Salesforce CRM software, giving you instant access to important customer information as you work your territory. You can easily sync and leverage data in your CRM, all from your mobile device. 

Field sales teams increase their CRM usage by 50% when using Badger Maps.

Badger Maps is the best sales mapping software to integrate with your Salesforce CRM.

On average, sales teams using Badger Maps save 8 hours a week, drive 20% less, and sell 22% more.

Start a free trial or schedule a demo to discover the value of Badger Maps for yourself!

Yes, Salesforce Maps, which was formerly called MapAnything, is a mapping software that also helps you visualize your sales data geographically, optimize territories, and plan efficient routes. 

So why not integrate Salesforce Maps with your Salesforce CRM? Seems logical, right?

Although it offers a lot of the same capabilities Badger Maps does, such as territory management, route planning, and route optimization, Salesforce Maps is quite different from your typical sales mapping software. 

It is primarily designed for businesses already deeply embedded in the Salesforce ecosystem. Its tools are also fairly advanced, and the platform's complexity can pose a steep learning curve, especially for smaller teams of sales reps who may lack dedicated Salesforce administrators. Its main use point is for territory management, helping you design, balance, and optimize sales territories using geoanalytics and customer data. While it does offer route planning capabilities, Badger Maps is truly the industry leader in this space.

Badger Maps lets you create a route with up to 120 stops, with turn-by-turn directions powered by Google Maps, Apple Maps, or Waze, guaranteeing you will never be late to an appointment again. You can easily add or delete stops and Badger Maps will automatically re-optimize your route. Badger Maps also offers robust territory management capabilities that allow you to visualize your geographic & performance data on a map. 

Check out our in-depth list of the best sales mapping software here!

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